Today more than ever, a beautiful website is one of the best ways for a company to attract attention, deliver a stronger marketing message and gain loyal customers at a lower cost. A well-designed site clearly represents the products and/or services you offer.
But how do you find the web development agency that will meet your needs? You can make a list of potential candidates. But choosing the best one for your business can be challenging.
The web development industry is growing rapidly, as online presence is now indispensable to virtually every business. Each development agency offers a different range of services, based on its own business processes, and providing a certain quality at different prices.
If you’re thinking about growing your business’s online presence, but don’t know where to start, this article will come in handy! We will explain how to choose your web agency and avoid selecting the wrong provider.
Improve the image of your company by choosing the right web development agency
Web development includes a wide range of practices and services and solves all kinds of business and technological needs. This can be design development, website update or upgrade, blockchain development and more.
Design services include a narrower range of services and mainly relate to the front-end, i.e., the visual aesthetics of a website. Web development includes both the front-end and the back-end, combining aesthetics and functionality.
Once you’ve determined the type of website your business needs, your requirements, and your budget, you’ll be better able to choose the best service provider.
Which Agency is Worth it?
Here are some tips that will help you find the right web development agency and determine the problems that can arise when these crucial factors are neglected:
1. Identify the characteristics that your website must have to choose your web agency
First, you need to determine how many pages you want to appear on your site (other than the homepage or contact page) and its main features.
A template-based website may be limited in adding certain features. On the other hand, too many features can make your website insecure to navigate and take too long to change (which can irritate your users and, as a result, create an unpleasant experience).
Generally speaking, and regardless of the type of site you develop, try to take into account your own experience on the web. Determine which functions on your competitors’ sites have been useless to you. And which ones your site doesn’t already have.
2. Visit the website of the web development agency
Check the digital presence of the web development agency you plan to work with. Check out, including their official website (as well as the mobile version), the social media profiles, and read the content of the blog.
If it promises you innovative solutions but you can’t find any of them on their site, this should make you wonder about their expertise.
3. Browse their portfolio
If they do not have one, ask them to start with a test. Also ask how many similar sites, that is, in the same niche as yours, they have successfully developed. Visit these sites and check how smooth they work while paying attention to the UX and UI.
The lack of real-life examples or poor performance of the sites in his portfolio should reduce the trust and reliability you can bring to a potential web development agency.
4. Make sure the web development agency is responsive
Whether it’s a small business without a sales department or a larger agency, contact them to see how they respond to you, if the exchanges are quick and polite, and what interest they have in your business.
Give them time to answer your questions if it’s email correspondence. But if its teams make you wait or if they try to sell you a service from your first exchanges, be careful.
Questions to ask a web development agency before starting a project
A website is the bridge that connects your business to your target audience and therefore, to your future customers. The best developers know that credibility and trust are crucial to your brand image. And so that you will certainly have to work together in the long term, in order to evolve your site with your company.
At this point, you may still have unanswered questions. Here are 5 questions that will help you understand how your future web development agency will function.
Do you have any case studies?
An experienced web development agency will provide concrete case examples, presenting the projects it has already worked on. They can contain information about the development process followed, from the first steps to the completion of the project. This will give you a better idea of their capabilities and expertise.
What are the steps in the website development process?
Typical stages of site development are analysis and research, prototyping, design development, coding, and testing.
During each of these stages of development, you will be involved in the correction and validation process. You can therefore ask your future agency if you will have a single point of contact with which to exchange to facilitate your collaboration.
How long does each step last?
You can also ask the agency what happens if they don’t meet its deadlines and what are its obligations? Their methods for estimating deadlines must be transparent and take into account any delays during the implementation phase. You should also ask how the budget will be calculated based on the proposed schedule.
What is my role in the development process?
You may not be a professional developer, but you will still be part of the team. A reliable agency, which cares about the quality of its work, will specify your role and keep you informed and involved throughout the development process. Concretely, it will send you models and wireframes to ensure that it meets your expectations.
After discussing your business goals with the web development agency, make sure that they are well understood and that the latter can provide you with advice and frame the reflection around your project. A good web agency must be able to bring you knowledge and experience on the technical or non-technical aspects of the development of your site.
If you already have a website, but want to refine it or develop a new one, ask if they plan to consult, analyze and evaluate the strengths and weaknesses of your current site. And if she takes this into account before you start designing and developing your new page!
How to choose your web agency between provider A, B and C?
Let’s take the following example, with companies A, B and C. Agency A is not a company specialized in web development, but an independent that can design a simple website, usually based on a template with a low level of customization. He will also not have experience on complex projects. This does not mean that Company A cannot create an operational design. Choosing this option will instead depend on the needs of your business and their suitability for a simple site.
Unlike A, web development agency B has more experience when it comes to customization. Its services will cost more and development will take longer. While it doesn’t offer all the services of a larger agency, its design may be more in line with your goals.
However, if you need a single website with a comprehensive feature set and specific architecture, it’s best to choose Agency C. It is the most expensive, but also the most experienced. Developing their website takes longer, but the customization they offer is more likely to meet your needs.
If your budget doesn’t allow you to invest in a feature-rich website, you can start small. And opt only for the essentials you can afford. Over time, as your business grows and evolves its offering, you’ll have a better understanding of what features your site should have. And more means to invest in its development.