5 Best Pinterest Analytical Tools to Measure Your Success

Discover the 5 best Pinterest Analytical Tools to measure success, track performance, and optimize your strategies. Unlock actionable insights with this comprehensive guide.

Introduction 

While Pinterest is primarily an application for finding ideas and inspiration, it has become a significant marketing app for business people and other content creators. To fully tap the advantages however, monitoring your standing is crucial on Pinterest. Here comes Pinterest Analytical Tools. These tools help the manager to understand what prospects are relevant, and what is not effective, and how you can adapt your approaches if you want to increase the engagement rates and the traffic and other outcomes that you seek.

In this blog, you’ll discover five powerful Pinterest analytical tools that every marketer should be aware of, to evaluate their performance. If you are experienced or a rookie in pinning, this information will guide you in making the right moves to increase your traffic on Pinterest.

1. Pinterest Analytics: Your Built-In Resource

Best for every user is Pinterest’s native analytics tool. Specifically tailored for Pinterest creators and business accounts, It gives the pin, board, and account level analytics of impressions, engagements, and people’s insights in real-time. This tool assists users to monitor how often their Pins are viewed, saves and clicks and insights about followers and their interests and locations.

Pinterest Analytics is extremely simple and is designed specifically for Pinterest. It enables you to keep track of the key performance indicators without having to download other applications. For example, “Top Pins” shows which content your audience is most engaged with, and helps you recreate this success.

Over 450 million active monthly users are on Pinterest globally, with 80% using the platform to make purchasing decisions. (Source: Pinterest Business Blog, 2023)

2. Tailwind: For Comprehensive Scheduling and Analytics

Tailwind is an advanced pinning tool and also a Pinterest analytical tool which is approved by Pinterest. Broadly, it is used most frequently by organizations seeking speed and/or small-sample analysis. It has analytics of each pin, team collaboration in the form of Tribe Features, and Smart posting time discoverer as Posting Planner.

One of the best things about Tailwind is that it has some pretty special metrics like engagements and heat maps that show when and where your Pins perform at their peak. Self-activity through Tailwind results in a twofold increase in traffic – some of the users reported receiving 6.9 times more visits.

3. SEMrush: Multi-Channel Marketing Insight

The application is primarily acclaimed for its SEO and competitor analysis, but its Pinterest insights are just as powerful. Pinterest campaigns can be managed together with other social networks, track changes in relations with users and see statistics on certain keywords. Nevertheless, this makes SEMrush a helpful tool to marketers who use Pinterest in a range of marketing efforts.

With the help of detecting the key terms, SEMrush allows its users to master how they write pin descriptions and boards concerning the most popular interests of users. This alignment increases discoverability and thus, is ideal for multi-Channel marketing strategists.Content creators using keyword optimization on Pinterest have seen a 10x improvement in discoverability compared to non-optimized content. (Source: SEMrush Analytics, 2023)

4. Hootsuite: Social Media Management Simplified

Hootsuite supports Pinterest, which means it makes managing content and its performance fast and easy, particularly if you work with several channels. It offers analysis that helps the users to measure Pinterest against other platforms, general performance and specific campaign metrics, and post planning.

To businesses operating on multiple platforms, Hootsuite clarifies how Pinterest fits within this entire social strategy successfully. A recent user survey shows that Hootsuite is said to have been used by businesses where productivity has increased by 20%, though it is perfect for agencies, and large groups.

5. Google Analytics: Beyond Pinterest-Specific Data

Google Analytics is very useful to see how much traffic is being driven to your website via Pinterest. With custom UTM parameters, you are able to track referral traffic, understand how users engage with your content after clicking through, and define which of the Pins work best in terms of conversions. While Pinterest Analytics can be regarded as delivering a general notion of Pinterest users’ engagement with your website, opinions on the subject differs when it comes to Google Analytics – which can be viewed as giving a much more in-depth look at your audience while at the same time supplying directions that will help to make some improvements to one’s strategy.

When used together with Google Analytics, Pinterest Analytics provides marketers with an understanding of how the platform and its content perform without having to fully transition to analytics used in website marketing.

FAQ: Pinterest Analytical Tools

Q1: What are Pinterest analytical tools?

Pinterest analytical tools are software and platforms designed to help users measure and analyze the performance of their Pinterest accounts. These tools provide insights into metrics such as impressions, engagement rates, audience demographics, referral traffic, and conversion rates, enabling users to make data-driven decisions to optimize their content strategies.

Q2: Why are Pinterest analytical tools important for marketers?

These tools allow marketers to:

• Understand their audience better by analyzing demographics and interests.
• Identify high-performing content to replicate its success.
• Optimize posting times and strategies for maximum reach and engagement.
• Measure the effectiveness of campaigns and make necessary adjustments.

Q3: Are there free Pinterest analytical tools available?

Yes, Pinterest Analytics is a free tool available to all Pinterest business accounts. It provides essential metrics like impressions, clicks, saves, and audience demographics. Google Analytics is another free tool that can track Pinterest-driven website traffic.

Q4: How do I use Pinterest Analytics effectively?

To use Pinterest Analytics effectively:

1. Review the “Top Pins” section to identify high-performing content.
2. Analyze audience insights to align content with user preferences.
3. Monitor trends in impressions and engagement to refine your strategy.
4. Use the data to plan campaigns and experiment with different types of content.

Q5: Can Pinterest analytical tools improve ROI?

Absolutely! By understanding which Pins and strategies drive the most engagement and traffic, marketers can allocate resources more effectively. Tools like Tailwind and SEMrush also offer advanced insights that help maximize campaign outcomes, leading to a better return on investment.

Comparison Table: Features of Top Pinterest Analytical Tools

Conclusion 

Understanding your performance on Pinterest is the cornerstone of any successful marketing strategy. The right Pinterest analytical tools empower you to track key metrics, identify opportunities, and refine your approach to achieve greater impact. Whether you prefer the native Pinterest Analytics for simplicity or advanced tools like Tailwind and SEMrush for comprehensive insights, there’s an option for everyone. Start exploring these tools today to unlock your full Pinterest potential.

Ready to level up your Pinterest marketing? Partner with AKIJ BPO for tailored solutions that drive real results. Contact us today to learn more!

We also have social media platforms where you can reach out to us:

Linkedin, Facebook Youtube, Instagram, X, Threads, TikTok