Digital marketing is indeed an indispensable component of modern corporate strategy, but not all campaigns achieve success. As a matter of fact, recent studies have shown some very alarming trends:
- According to Leedfeeder, 63% of marketers say their biggest challenge is generating traffic and leads.
- A report by Smart Insights found that 49% of businesses do not have a defined digital marketing strategy.
- Research from MarketingProfs shows that 70% of small businesses are not using any type of content marketing, which can significantly impact their online presence.
These statistics really bring to light some of the obstacles many are facing as it pertains to the digital landscape. Gaining greater awareness of common pitfalls in reasons for failure, a company would thus be in a position to evolve a far more effective scheme.
1. Unclear Goals and Strategy
The lack of a definite strategy with stated goals is perhaps one of the major reasons for failure in digital marketing. Without definite objectives, teams easily lose focus and waste resources. According to a study conducted by CoSchedule, 71% of marketers said that a defined strategy was key to success.
To offset this, enterprises should set SMART objectives: Specific, Measurable, Achievable, Relevant, and Time-bound. A clear-cut roadmap helps groups align their efforts and measure success effectively.
2. Ignoring Target Audience
Any marketing activity will never succeed if the target audience is not well understood. This becomes one more reason businesses don’t get down to researching their audiences. And that sets them up for creating messages that are irrelevant to anyone. Indeed, per a report by eMarketer, 54% of marketers said they struggled with creating content that resonated with their audience.
To improve audience engagement, companies need to conduct deep market research to understand customer pain points, preferences, and behaviors. This will build buyer personas to fill up the content with campaigns that precisely cater to the needs of prospective customers.
3. Poor Quality Content
In digital marketing, content is king; unfortunately, not all content is created equal. So many companies have resorted to just publishing content that has little or no value or is executed terribly. As a matter of fact, a study conducted by SEMrush reported that the creation of engaging content was cited by 55% of marketers as their biggest challenge.
Quality over quantity can help overcome this problem. Create informative, entertaining, and catching content with visual effects that answer the needs of your audience. One could invest in a good writer, graphic designer, and content strategist to improve the quality of content produced much more effectively.
4. SEO Practices Being Ignored
Though it has been largely overlooked by many businesses, SEO is a very important channel for organic traffic to a website. According to BrightEdge, 68% of all online experiences start with a search engine, yet only 53% of marketers said that generating organic traffic is their biggest challenge.
It is now time to put into place such SEO best practices for businesses, which even include keyword research, optimization of on-page elements, and creation of quality backlinks. This improves the visibility of the results by manifold through regular updating of content in line with the changing SEO trends.
5. Inconsistent Branding and Messaging
Consistency is what generates trust and recognition. Where most digital marketing campaigns fall short is in consistent branding and messaging across the different varied platforms. In fact, according to Funnel Amplified, consistent branding increases revenue by up to 33%.
Consistency requires a brand to set guidelines regarding voice, style, and messaging. Selling audits of the marketing materials would help to ensure that they conformed with the brand’s overall identity.
Conclusion
While digital marketing can be a powerful driver of growth, many companies struggle with several pitfalls that make them fail. Addressing these key issues goals, understanding the target audience, quality content creation, optimization for SEO, and maintaining consistency in branding companies will be able to improve this aspect of digital marketing.
Be it struggling with digital marketing or developing a robust strategy, AKIJ BPO is here to help. Our pool of experts can design customized digital marketing solutions according to your needs and help achieve measurable results.
Don’t let your digital marketing efforts fall short. Call AKIJ BPO today to discuss how we can help optimize your strategy for driving success.
